Analytics

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Website Conversions: What Are They and Why Are They Important?

Website conversion is a term used a lot in marketing and “web world” to determine how successful your website is at inspiring the people who land on it to take action.
We need to know why people are visiting our site, what they’re looking for and how they want to engage with it to maintain a great conversion rate.

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How To Optimize Your Website

A website that is consistently being optimized helps your site visitors interact with your website the way you need them to. Website optimization should be a recurring part of your brand strategy, and something you do consistently to improve your site’s performance.

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