What is Collateral?
Any asset that you use to promote your business, share your brand with your audience or communicate your messaging is referred to as collateral. It’s
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Any asset that you use to promote your business, share your brand with your audience or communicate your messaging is referred to as collateral. It’s
Many of us know and understand that planning content, especially marketing content, ahead of time for your small business is key to seeing the growth
From one podcast lover to another, I want to share with you my show notes checklist to help you reach more listeners with more intentional
I work with a lot of pretty picture peeps, which means I get to create websites with the most beautiful images! The questions I am
Have you ever looked at your Google Analytics reports and notice that there was one specific day where your website received a lot of traffic?
Images (photos and illustrations) are so important for content. They do more than just please the eye. They enhance the message in your written text!
Previously I told you about the four most important Google Analytics metrics for business owners to watch (read The Rule of Four post). Understanding those
Ah, the sales funnel. Some people call it a marketing funnel, or the customer lifecycle, but they all mean the same thing: the process by
More often than not, my website clients need a copywriter but have no idea how to begin. Do they have to hire a copywriter, or
Your business logo is an important part of your brand identity both off- and online. We think of a logo as visual shorthand for your
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