What is Collateral?
Any asset that you use to promote your business, share your brand with your audience or communicate your messaging is referred to as collateral. It’s
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Any asset that you use to promote your business, share your brand with your audience or communicate your messaging is referred to as collateral. It’s
When it comes to branding design, most people know to focus on these basics: choosing a logo, color scheme, imagery, etc. One often-overlooked part of
Have you ever wondered, “What is a brand, exactly?!” It’s a popular word that is used in a variety of ways, and it can get
When you think of investments in your business, what comes to mind? Maybe it’s your trusty Macbook and software, your top-of-the-line camera, or other equipment.
When you think of branding, what comes to mind? Maybe things like logo design, coming up with a company slogan, or setting up your website.
Bonnie Tyler isn’t the only one who needs a hero (see reference for a fun distraction – but be sure to come back). Your website
Your business logo is an important part of your brand identity both off- and online. We think of a logo as visual shorthand for your
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