Every project tells a story of transformation—businesses need websites as passionate and professional as they are.

From nonprofits expanding their impact to wedding professionals creating unforgettable experiences, I’m honored to showcase the incredible work my clients do. These aren’t just pretty websites. They’re strategic tools that transform visitors into supporters, inquiries into bookings, and ideas into action.

Website Design Client Case Studies

Jesse Deckard Design is a premier Chicago event design studio specializing in sophisticated floral artistry and seamless planning for discerning clients who expect perfection.

The Challenge:

Branching out to launch his own business meant Jesse needed a website that immediately matched his established reputation, showcased him as the sophisticated choice, and provided a seamless client inquiry process that made clients feel special from first connection.

The Solution:

A masculine-yet-elegant brand aesthetic with a portfolio built around client relationships, featuring unique rendering-vs-reality sliders that set him apart from other event designers, and a stunning portfolio that showcases the incredible experience he provides.

The Results:

A website that established his independent brand at the level he’d already achieved, giving him the confidence to present his work exactly as he envisioned—sophisticated, relationship-focused, and unmistakably Jesse.

This nationally recognized nonprofit empowers underrepresented communities by providing ongoing opportunities, resources, surprise celebrations, and special projects that create real change.

The Challenge:

As a growing nonprofit, Daisie Foundation needed to showcase their multi-faceted mission to supporters. Years of incredible work across multiple cities meant tons of content—press coverage, event recaps, initiative announcements—but no organized way to present their growing impact to potential sponsors.

The Solution:

A strategic brand system where each initiative gets its own identity (but still feels like Daisie), integrated into an updated website built to handle their growth with smart filtering, custom post types, and room to expand as they do.

The Results:

A polished presentation that attracts national sponsors, makes their ten plus years of impact easy to explore, and evolves alongside their mission through ongoing partnership.

"Many of our clients indicate in their inquiry that they found us from a Google search. Before working with Crystal, I didn’t know anything about optimization and only thought of aesthetics. Crystal focuses on both."
Jenna Sprengel
GroTurf • Chicago, IL

ABC Nannies - Service-Based Business

ABC Nannies has spent over 30 years matching Colorado families with exceptional household staff—bringing a professional approach with a genuine, personal touch.

The Challenge:

This established nanny placement service needed better website functionality for both job postings and family matching—their current setup made it harder than it should be to connect the right caregivers with the right families.

The Solution:

An updated website with custom post types for job listings, built with the structured data that gets ABC Nannies’ openings recognized by Google Jobs. Paired with improved SEO structure and a smoother user experience that works better for everyone involved.

The Results:

A streamlined system that’s easier for the ABC Nannies team to manage, simpler for families to navigate, and more straightforward for qualified applicants to apply—so they can focus on making great matches instead of wrestling with their website.

WPL Interior Design is an award-winning Philadelphia interior design firm with over 75 years of combined experience creating luxurious residential and commercial spaces in Philadelphia and across the country.

The Challenge:

With decades of award-winning work—from historic renovations to modern construction—this established firm needed a website that actually matched the caliber of spaces they create for their discerning clients.

The Solution:

A gorgeous portfolio presentation that showcases their design expertise, plus ongoing maintenance to keep everything running smoothly (because even beautiful websites need care).

The Results:

A polished online presence that reflects the sophistication of their work and makes it easy for high-end leads to see exactly what they’re capable of creating—and easy for them to reach out to inquire about working together to design their dream space.

Featured Website Designs

Sites are shown as they were initially delivered. I believe in empowering clients to take their site and adjust, add-to, and evolve it as they see fit. Live sites might showcase that empowerment 😉

"I didn't have much website experience of my own, so I wanted to hire someone that I was comfortable with and I trusted. Crystal delivered—and continues to do so!"
Harsh Singh
Event DJ • Chicago, IL

Want Your Site Featured Next?

I love working with businesses and organizations like these to improve their web presence:

  • Nonprofit organizations and foundations
  • Wedding and event planning services
  • Legal and professional service firms
  • Interior design and creative services
  • Healthcare and wellness practices
  • Real estate and home services

Every site is custom-designed to reflect your brand’s goals and personality. I can’t wait to see what we’ll do with your website next.