The terms “sales page” and “services page” are often used interchangeably. Are those terms interchangeable though? Are they actually the same thing? Is it a
Whether you’re writing a blog post, a brochure, an email to your list—or writing anything, really—each sentence has one very important job: To make the
Do you remember that iconic moment from The Princess Bride? As things unfold in the movie, Vizzini keeps exclaiming that they are “INCONCEIVABLE!” Finally, Inigo
Undeniable fact: chocolate chip cookies are incredible. #TRUTH The not-too-sweet cookie dough with the gooey deliciousness of melty milk chocolate chips or chunks? Heavenly. (Totally
We all know how important content marketing is for small-to-medium businesses that want to grow. And yet it’s easy for those activities to fall by
More often than not, my website clients need a copywriter but have no idea how to begin. Do they have to hire a copywriter, or
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