SEO & Marketing that make the robots happy.
(Without turning you into a robot.)
There are three major elements to online marketing — content, strategy, and analytics — and they’re all interdependent on one another, like three best friends who borrow each other’s clothes and have a two-hour conversation about where to go for dinner. It’s amazing how much these chatty kathys affect the visibility and success of your brand, but they do. And showing you how to make them all work — together and independently — is what we do best.
WHY YOU NEED SEO AND CONTENT STRATEGY
You might excel at content creation, but not really understand or care about SEO. Maybe you’ve had some success on social media, but you don’t fully understand why, or what you need to do to sustain that. Or perhaps you have somewhat of a grasp on the whole enchilada… but not enough to execute anything properly, or to grow in a profitable way. And in any of those scenarios, you’d still need time, which, as a business owner, you probably don’t have.
SEO AUDIT + TWEAKS
A comprehensive look at your business’ online presence, resulting in a detailed outline of things to adjust and/or fix in your foundational SEO pieces. This includes setting up Google Analytics appropriately, adjusting Yoast SEO plugin, setting up your XML Sitemaps, Google Search Console, and Bing Webmaster Tools. Don’t worry; it’s not just a long to-do list. We’ll give you a detailed explanation of every item on the list, and complete visibility around hiring us to do it vs. tackling it yourself.
Stellar, standout content — whether it’s a blog post, a weekly newsletter, or a social media post — is how you capture your reader’s attention and compel them to do whatever it is you want them to do (follow you on Instagram, download your free thingamabob, sign up for your email list, etc.). That requires expert wordsmithing, of course, but there’s also a strategy — which types of content to publish on which platforms and when, which metrics to track and why, and sooo much more. Our team can:
- Create and publish regular blog posts
- Develop and execute an overarching content strategy (including managing your editorial calendar)
- Teach you how to do any or all of the above, or do it all for you.
- We also have access to some fab copywriters, who we can pull in as needed
Once we know exactly what you need, we’ll put together a customized Content Marketing package just for you.
SOCIAL MEDIA MARKETING
Even if you’re The World’s Most Introverted Introvert, your business still needs a social presence — and not only that, your social media design and core messaging needs to ring consistent with all your other material. We offer a Social Media Marketing package that includes:
- Page / Profile setup
- Visual Branding
- Content Guidelines so you stay on brand
- Initial Strategy Mapping
- Training Session
- Guidelines for Creating a Seamless Social Media Workflow
STRATEGY SESH / TECHY TUTORIAL
If you’re not ready for the full-on Marketing Queen treatment, or you just prefer to get dirty and tend your own garden, we can serve as a consultant / trusted advisor. Our fearless leader knows a lot about a lot of things, and she’s GREAT at teaching others how to do those things, too. Or, if you don’t care to know all the nitty-gritty, we can set everything up for you and just teach you (and/or your team) the day-to-day basics you’ll need to keep things running. These hourly consultations can be used for things like:
- Crafting a campaign strategy
- Learning how to use your tech
- Project management overview
- Systems organization and setup
- G Suite setup or app integration